Our label approaches blues with an emphasis on cultural significance and artistic merit. We believe this is a important in creating a high culture blues record label, the first of its kind.
With a focus on artistic integrity, historical preservation, educational value, and being a niche label. We present our blues as an original British soulful blues art form worthy of serious study and appreciation.
Therefore we want to target connoisseurs, academics, dedicated fans, music critics, and potentially institutions like museums or universities in order to understand us more and grow organically.